Crafting your authority engine: E-E-A-T & machine-readable SEO for AI

brightonSEO San Diego 2025

The search revolution has arrived.

With AI Overviews dominating SERPs and a significant number of searches ending without a click, traditional SEO strategies face unprecedented challenges.

In this talk, Cristiano Winckler will go beyond the high-level "what" and delve into the "how," sharing the proprietary frameworks Somebody Digital has developed over the past 18 months to thrive in this new landscape.

He will argue that SEO is more vital than ever, but that success now demands a complete overhaul of strategy, tools, and measurement.

Cristiano will break down the methodologies his team has created, offering practical insights from their AI-Native technical playbooks, including Generative Engine Optimisation (GEO), Entity Footprint Analysis, and E-E-A-T signal amplification.

He will demonstrate how to build a genuine "Authority Engine" by systematically mining and codifying real-world expertise from within an organisation and translating it into machine-readable signals that AI systems trust and prioritise.

This session will provide a clear roadmap for companies to assess their current position against the new AI-era benchmarks, redefine their approach with structured, repeatable frameworks, and effectively communicate these necessary changes internally.

Attendees will leave not with abstract theories, but with a concrete set of actionable playbooks to attract valuable organic traffic and build lasting digital authority in the age of AI.

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