In this talk, Tas will walk through:
- The differences between webpages and landing pages
- The key mistakes B2B SaaS companies make with their landing pages
- How to craft landing pages that are customer-led and product-led (and therefore unique)
- The core landing pages you need (there are only 5-6) and therefore easy to manage
- Frameworks you can take and apply today along with a testing/optimization roadmap
