In today’s competitive digital landscape, grabbing customer attention is a challenging feat.
However, the real challenge lies in keeping that attention, especially when a flashy headline leads to content that doesn’t deliver, causing high bounce rates.
In this session, Misty will discuss strategies to create engaging, high-quality content that meets user expectations and enhances their online experience.
She’ll discuss best practices for balancing captivating headlines and optimized content with content that builds trust, supports the customer journey, and drives conversions.
