Earning national coverage and backlinks: A digital PR deep dive

brightonSEO San Diego 2025

This talk pulls back the curtain on a real-world digital PR campaign, from the first spark of an idea to national media coverage and high-authority backlinks.

Whether you're new to digital PR or looking to sharpen your approach, you’ll learn how we developed a timely, data-driven story, pitched it to the right people, and measured meaningful results.

We’ll walk through our strategy and offer practical tips you can apply to your own campaigns—no fluff, just actionable insight.

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