With chatbots becoming quasi-search engines and AI overviews dominating informational queries, the value of TOFU content seems to be dropping. But is this really true?
In this quick session, Monty will explain why TOFU content still matters despite AI’s interference, highlighting its ongoing value for brand recognition, resonance, and authority in the eyes of both search engines and potential customers.
Attendees will walk away with a refreshed appreciation for TOFU content and an actionable guide for writing SEO-ready articles — including tips for on-page SEO, competitor analysis, and more.
