With chatbots becoming quasi-search engines and AI overviews dominating informational queries (“what is…”, “how to…”, etc.), the value of TOFU content seems to be dropping. But is this really true?
Backed by Backlinko’s 2025 study of factors that play into organic results, Monty will explain why TOFU content still matters despite AI’s interference, highlighting its ongoing value for brand recognition and topical authority in the eyes of both search engines and potential customers.
Attendees will walk away with a refreshed appreciation for TOFU content and an actionable guide for writing SEO-ready articles — including tips for one-page SEO, competitor analysis, and more.
