Evolving screens: YouTube's advertising journey from landscape to tv and shorts

Search & Social Advertising Show

In this talk, Cory Henke will explore the evolution of YouTube's video formats, from its traditional skippable landscape orientation to the introduction of vertical shorts and TV-compatible content.

He will delve into how YouTube has adapted its platform to cater to the diverse viewing preferences of its global audience, accommodating various devices and consumption habits.

Cory will analyze the impact of these changes on advertisers, and viewers alike, providing insights into the strategies behind YouTube's advertising continued growth in the digital video space.

Through this presentation, attendees will gain a comprehensive understanding of the significance of video format diversity in the era of multi-device, multi-platform media consumption.

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