BrightonSEO

Chris will share his journey of leading SEO experimentation programs from the ground up.

He'll discuss the context, philosophy, learnings, and roadblocks to avoid, drawing on years of experience behind the wheel.

More importantly, Chris will offer insights on how teams at any stage of business maturity can start, optimize, and manage their programs to drive innovation and success.

This presentation aims to empower attendees with practical knowledge to transform their SEO strategies.