Enterprise companies often fall into the trap of building (or modifying) a single CMS to handle both their marketing and e-commerce product needs, only to see these systems fall short of expectations.
E-commerce pages thrive on simplicity, speed, and security for optimal conversions, while marketing pages demand a dynamic structure and deep content that supports SEO and SEM goals.
The "do it all" approach spreads resources thin and creates inefficiencies that hinder success. In this presentation, Wayland will reveal why separating marketing and e-commerce efforts is the key to achieving exceptional results—and how companies can implement a more effective strategy without massive investments.
