Rudimentary structured data is no longer enough for AI-powered search. In this session, Martha van Berkel, CEO of Schema App, will delve into the strategic nature of Schema Markup, exploring how it enhances SEO performance, supports content strategy, and drives AI innovation.
We’ll examine the current state of structured data and where most organizations fall short.
Attendees will learn how advanced structured data practices, including entity linking, lay the foundation for a robust Content Knowledge Graph.
This data layer enhances entity SEO and search visibility while also enabling AI tools to accurately understand your brand and content.
Through real-world stories and metrics, we’ll demonstrate the measurable impact of structured data on SEO outcomes, content performance, and readiness for AI search.
If you're ready to take structured data from a checklist item to a strategic asset, this session will show you how.
