Guiding dialog: strategic conversations in paid search

Search & Social Advertising Show

Sarah's session will delve into the essentials of strategic paid search discussions with marketing teams and brands.

Recognizing the growing demand for strategy-focused conversations, attendees will learn to tailor their paid search conversations to better align with overarching business objectives.

From interpreting marketing briefs to building campaigns and delivering reports, Sarah will lead you through the key client touch-points that provide an opportunity for strategic alignment.

The focus of the talk will be on actionable takeaways, such as setting realistic expectations, creating impactful reports, and engaging in effective client communication.

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