How the future of search works

brightonSEO San Diego 2023

2023 has been a year of rapid innovation driven by the growth of generative AI technologies.

Search itself has been impacted with the introduction of Retrieval Augmented Generation solutions like Search Generative Experience and Bing's integration with GPT-4.

In this talk, attendees will learn how these technologies work under the hood, what risks to prepare for, and how to capitalize on the changing environment.

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