Human-centered: search in the CX framework

brightonSEO San Diego 2023

Know me, understand me, serve me.

Learn how search fits into a Customer Experience (CX framework to create value at every stage of a connected journey - even as the search experience becomes more fragmented. Heather Physioc, Chief Discoverability Officer at VML, will share how to tap into the goldmine of search data to reveal themes, trends, and truths about audiences and their behaviors to shape richer CX journeys.

This actionable framework can help you use search data to validate and challenge customer journeys, benchmark and measure CX performance, and provide customers with more of the value and ease they expect at every interaction.

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