BrightonSEO

This session begins by stepping into your users' shoes, uncovering actions your user is making and identifying topic opportunities. You'll learn how to align new topics with genuine user intent, ensuring that your content doesn't just exist but truly adds value. #EEAT

Next, we'll dive into the world of SEO tools and identify the best ones for topic ideation. Discover which tools stand out, how to use them, and how AI can assist in sculpting the perfect content brief. And because topic ideation isn't complete without a thorough content audit, you'll get equipped with essential templates, including a content calendar and content audit checklist.

Whether you're a content pro or a marketer looking for a fresh take on things, this session has something for all levels.