BrightonSEO

Greg will share the results of a massive two year research project that analyzed over 1.6 million data points across over 8,500 Google Business Profiles.

Instead of the theoretical side of GBP, he'll share real-world data about which factors are influencing ranking... and which aren't.

The data was pulled from three verticals, so Greg will outline the differences between key factors in each vertical as well.

Some points will make perfect sense - and others will shock you.

Ranking in the map pack isn't as straightforward as everyone thought.