In this talk, Raycheal Proctor will explore how brands can leverage intent and organic data to build stronger post-purchase relationships and drive long-term customer loyalty.
She’ll break down how to identify key intent signals, optimize engagement beyond the initial sale, and turn one-time buyers into lifelong advocates.
With real-world examples and actionable insights, attendees will walk away with a clear strategy for using data-driven decisions to keep customers coming back.
