BrightonSEO

The most important part of digital advertising is mapping the right message to the right audience.

However in the privacy first web our ability to precisely target (never mind track) has become spotty at best.

Instead of giving into despair, attendees can attend this data backed and action item oriented session empowering them to:

1. Build personas oriented around the current rules of engagement in Google, Facebook, and Microsoft advertising.
2. Designing creative and account structures that can deliver value with and without first party audiences.
3. Strategies to build consent based audiences for first party wins.

This session is meant for in-house and agency marketers who need to reinvent their creative workflows in a privacy-first and cross-channel world.