Maximizing ROI: how content marketing can boost your bottom line

brightonSEO San Diego 2024

In this talk, Rosa will explain how content marketing can take your marketing ROI to the next level.

She will cover how combining creative PR campaigns, good technical SEO and content that actually converts, results in more sales, leads, and a huge ROI.

In addition to all of this, you’ll also improve your overall digital performance while building your brand.

Key takeaways:

  • Why content marketing is important in 2024
  • How to create your own content marketing campaigns that align with your overall marketing goals
  • How to correctly track and report on the results these campaigns generate
  • Case studies explaining how she has done this for a number of different industries

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