BrightonSEO

The era of traditional rank tracking is over. Ray will speak about the value that can be derived from, instead, monitoring and measuring the entire SERP.

The shape of the modern SERP is evolving quickly. He will provide insights into both ""the how and the why"" of this critical data which can be leveraged not only by SEOs but also by Paid, Content, and Product teams.

There are numerous challenges involved in collecting accurate data at scale and even more challenges in turning this data into signals that are relevant for business teams.

Scale is not only about technical capture but also ensuring maximum impact and Ray will discuss how to ensure that both criteria are met.