It's time to get meta with our link building. James will showcase solutions to challenging aspects that are critical to the success of a campaign - and are particularly crucial when building links to sales landing pages.
In his talk, James will provide an approach to answering the three questions that often go under-explored or overlooked altogether:
1: What pages do we build links to, and how many links do we need?
2: When creating content to support links, what topics, niches do we even pursue?
3: How do we know what impact the links have had, and whether we have a positive ROI?
These critical questions are incredibly challenging without a framework or the right tools, but will largely determine the success of a campaign, far beyond the impact of the individual backlinks themselves.