Performance Max: how to 2x your ROAS

Search & Social Advertising Show

Duane is going to show you the process his team uses to scale clients with Performance Max.

We are going to focus on our shopping feed, where 80% of the work should be done.

The difference between a good shopping feed and a great shopping feed, can make or break your ROAS.

This talk will cover the following:

  • Build a shopping feed that works for Google's AI and tech
  • Understand why SKU optimization is the easier way to scale revenue
  • Tips on using automation and optional attributes to make your brand more profitable

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