Duane is going to show you the process his team uses to scale clients with Performance Max.
We are going to focus on our shopping feed, where 80% of the work should be done.
The difference between a good shopping feed and a great shopping feed, can make or break your ROAS.
This talk will cover the following:
- Build a shopping feed that works for Google's AI and tech
- Understand why SKU optimization is the easier way to scale revenue
- Tips on using automation and optional attributes to make your brand more profitable