The SEO industry has long been obsessed with rankings, but for executives, the conversation is all about driving demand.
As Generative AI continues to reshape search, visibility metrics alone cannot define success.
Instead, SEOs, Content Strategists, and Web leaders must expand KPIs to measure business outcomes—traffic, engagement, conversions, and revenue impact.
In this session, Mellissa will share how Cisco is evolving its search strategy to align with the GenAI-driven search landscape and what new data and insights we are gathering to help executive leaders, integrated marketing managers, content writers, and web leaders prepare for the future.
Learn how to:
• Listen to Your Customers – Engage with your own customers to understand how they are (or are not) adopting GenAI search platforms as part of their buyer journey.
• Define GenAI Search KPIs – Measure visibility, LLM bot interaction, traffic, engagement, and pipeline influenced by new platforms and GenAI-powered results.
• Build Executive-Level Visibility – Translate insights from GenAI Search into business-critical reporting for Directors, VPs, and CMOs to secure the investments needed to stay ahead of shifting customer behavior.
• Navigate the Future – Gain predictions on what’s next and how to stay ahead of the evolving GenAI search landscape.
