David will take us behind the scenes of an enterprise client’s dramatic 33% ranking drop following the September 2023 Helpful Content Update.
Unlike past updates, this one introduced a powerful site-wide signal impacting all rankings, branded and non-branded alike.
In this talk, you'll learn how we assessed the damage, decoded Google's shifting priorities, and executed a complete 180-degree pivot in SEO strategy.
Through systematic restructuring of site architecture and content, we not only recovered but achieved a 93% ranking improvement from the initial low.
Walk away with insights to future-proof your site against any Google update.
