Recovering from a massive google update

brightonSEO San Diego 2025

David will take us behind the scenes of an enterprise client’s dramatic 33% ranking drop following the September 2023 Helpful Content Update.

Unlike past updates, this one introduced a powerful site-wide signal impacting all rankings, branded and non-branded alike.

In this talk, you'll learn how we assessed the damage, decoded Google's shifting priorities, and executed a complete 180-degree pivot in SEO strategy.

Through systematic restructuring of site architecture and content, we not only recovered but achieved a 93% ranking improvement from the initial low.

Walk away with insights to future-proof your site against any Google update.

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