Rethinking PPC reporting in an age of imprecise data

brightonSEO San Diego 2023

As our world moves toward increased privacy regulations, the death of third-party cookies, and rising tracking restrictions, how can PPC marketers ensure that they're reporting on reliable data that matters to their stakeholders?

In this presentation, Tim will talk about:

- How to incorporate first-party data into conversion tracking wherever possible to ensure the best accuracy in attribution

- How to take advantage of CRMs and marketing automation platforms for syncing data informing lead quality

- How to communicate the current limitations of ad platform tracking to put stakeholders at ease over mismatched numbers

- Shifting reporting toward a mentality of blended CPA across channels to counteract overreliance on individual platform data

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