In this talk, Laura Beatty will break down the ultimate SEO migration roadmap—helping SEOs, developers, and digital teams turn high-stakes migrations into growth opportunities instead of traffic disasters.
Drawing from over two decades of experience leading complex migrations across industries, Laura will share real-world insights, battle-tested frameworks, and practical strategies for pre-migration planning, competitive navigational analysis, dev team alignment, QA execution, flawless redirects, and post-launch success tracking.
Whether you’re tackling a platform migration, site redesign, or major rearchitecture, you’ll walk away with a clear, actionable process to protect rankings, future-proof your site, and maximize SEO impact.
