In this talk, Andrew Holland will share details about the new SEO metric that makes SEO 10x more valuable (and 10x more effective), and he'll reveal the secrets of measuring SEO in a way that links directly to business objectives.
You'll learn what the metric is, its history and why leading marketers are now using this metric. And how to link it with SEO.
From the tools to leverage its use to the SEO tactics to fuel revenue growth based on the metric, Andrew breaks it down step by step.