Sam will speak about optimizing pay-per-click (PPC) advertising strategies by leveraging data-driven insights to enhance the overall account structure.
Sam will cover the importance of organizing campaigns, ad groups, and keywords based on relevant data metrics such as user behavior, demographics, and performance analytics.
His presentation will dive into the significance of utilizing data to identify high-performing keywords, refine targeting parameters, and allocating budget effectively.
Sam's presentation will emphasize the integration of data insights into the PPC account structure to empower advertisers to make informed decisions, enhance campaign efficiency, and achieve better ROI in digital advertising efforts.
