In this presentation, Brad Wetherall, former Director of Operations for the Google Business Profile (f.k.a Google My Business) will talk about his firsthand experience leading the Google Business Profile team, highlighting the products evolution and future trajectory.
Brad will discuss the Google Business Profile's role in influencing the AI Overview and how this will shape the future of local search.
He will offer insights into how businesses can leverage these advancements to enhance their online visibility.
