In this talk, Aaron shares how his agency’s deep dive into a single niche led to rapid growth and then painful layoffs.
He’ll break down what went wrong and walk through a practical approach to staying specialized without getting stuck.
The niche trap: what happens when you over-specialize
brightonSEO San Diego 2025
About this session
brightonSEO Track 3, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Wed 24 Sep, 2025 | 03:00 PM
