After decades in digital, we enter a new era where AI has changed everything …or maybe not.
Our audience hasn’t changed. Their needs haven’t changed. Their perception of quality hasn’t changed.
In fact, the most important things haven’t changed at all.
In this session, you’ll learn how AI can make us better at the classic challenges: get discovered, connect through content and stay top of mind with the people who matter most.
We’ll use timely tools to rebuild timeless foundations.
We’ll do better basics, but with the most advanced techniques.
Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today.
And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.