In this talk, Celeste Gonzalez will introduce attendees to the concept of Search Experience Optimization (SXO).
Unlike traditional SEO, SXO focuses not only on visibility in search engines but also on optimizing user engagement and conversions once users land on your site.
Celeste will discuss strategies, show and tell real-life results and case studies, and share takeaways that attendees can implement today.
What attendees will learn:
- What Search Experience Optimization (SXO) is and how to bridge the gap between SEO and UX to create a seamless search and browsing experience.
- How to use data-driven insights from tools like Microsoft Clarity to identify user behavior trends and site performance bottlenecks.
- Practical steps to implement SXO strategies, including testing hypotheses and refining page layouts to meet user expectations.
- Case studies of successful SXO applications, such as boosting conversion rates and improving user behavior metrics
- Techniques for demonstrating the ROI of SXO to clients and teams.
Attendees will leave equipped with a framework for incorporating SXO into their optimization strategies.
