As AI-driven search interfaces like Google’s SGE, ChatGPT, and other chat-based tools transform how users discover information, the traditional balance between SEO and PPC is changing.
Is now the moment to rethink our overreliance on paid media and how SEO is uniquely positioned to thrive in the new landscape?
A data-driven argument for shifting budget from PPC to organic, along with practical ways AI can accelerate SEO growth rather than replace it.
