Will Google Ads put paid search marketers out of a job?

brightonSEO San Diego 2023

In this talk, Susan will walk through the where Google Ads is today, and what it's evolving into.

These changes are changing the role of a paid search marketer, but in fairly predictable ways - she will review what drove these changes, what to expect next, and what our role will evolve to in the world of paid search.

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