Drawing from his experience leading integrated marketing teams at Pandora during its rapid growth, Twitch during its cultural explosion, and Amazon, David Hampian offers a fresh perspective on the critical distinctions between content marketing and performance marketing.
While both aim to drive results, content marketing requires a fundamentally different approach—one that prioritizes timing, nuanced audience targeting, and deeply personal, emotive creative.
Unlike performance marketing, which often hinges on promotions or discounts, content marketing carries higher stakes by tapping into personal interests and connections.
In this session, David will unpack the strategies he’s used to create impactful campaigns in industries ranging from music and streaming to AI. Attendees will learn how to embrace the unique challenges of content marketing to build authentic connections, avoid costly missteps, and drive measurable results.
