Technical on-page SEO (advanced)

Technical on-page SEO (advanced)

In just one day you’ll master how to utilise advanced on-page SEO techniques.

John Varghese

John Varghese

Sr. Technical SEO Manager at Seer Interactive

Courses: 01

John is passionate about helping others solve problems. He leans on 23 years of digital marketing experience and he's worked with many clients and teams across a broad spectrum of industries, from running indie & classical music e-commerce sites to training & developing a team of up to 28 SEOs. He brings a thoughtful and empathetic approach to finding Technical SEO opportunities for enterprise clients and is excited to communicate the value of Technical SEO -- and enabling you all to do the same. Outside of working hours, John enjoys spending time with his family, trying new recipes, coaching & playing soccer, and exploring the food scene of Houston, Philadelphia, or any city he is visiting.

Who should attend this course?

This course is for those who have a basic knowledge of SEO and want to improve their overall understanding of the more technical side. We will be providing a fairly basic intro to SEO in the first section to ensure everyone is on the same page, so as long as you have an interest in the more technical side to SEO, this course is for you.


brightonSEO training workshop attendees

Course content

This course is split into four distinct sections, with each focusing on a specific theme.

We’ll start with some of the more basic topics, such as crawlability and the concept of crawl budget. It’ll be a good solid introduction to the more advanced topics that are introduced in the following sections.

The second section is focused on indexing, content and speed.

The third will investigate more advanced technical topics, such as the potential of python, carrying out a server log file analysis and details of useful HTTP headers.

We’ll then finish the course with the fourth and final section, that’ll look into international SEO, schema, HTTPS and a number of other more advanced topics.


brightonSEO trainer leading a workshop

What to expect

Technical SEO is arguably one of the most important areas to master when creating or managing a website. It can provide a solid foundation for other types of SEO activity, and even then, it requires regular attention to ensure everything is working as it should be, and in-line with best practices.

You’ll learn about a huge range of techniques for making your website work as hard as it can do for you, including how to boost page speed, the insights you can gain and implement from analysing server log files, and how to make sure you’re covered in a mobile-first world.

Participants can expect to walk away with a more in-depth understanding of the importance of technical SEO, and how a solid technical foundation can get you on the right path to success. You’ll also be able to more confidently talk about and feel comfortable with the technical aspects of SEO.

If you register for one of our San Diego training courses you not only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event on the days following your training.

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Available Tickets

San Diego

Mon 18 Nov, 2024 | 08:30 AM - 04:15 PM

$1060$1725Prices rise June 14
Book now
100% Satisfaction Guaranteed

100% satisfaction guaranteed

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

WHY TRAIN WITH BRIGHTONSEO

If a bonus day at brightonSEO isn't enough reason for you to book one of our training sessions, here are some other things that make our training great:

Experts, not trainers

We won’t waste your time sitting you in front of full-time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, detailed and unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You drive the agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The perfect duration

We keep things shorter than a normal office day to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper food & drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

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