Who should attend this course?
This course is for those who have a basic knowledge of SEO and want to improve their overall understanding of the more technical side. We will be providing a fairly basic intro to SEO in the first section to ensure everyone is on the same page, so as long as you have an interest in the more technical side to SEO, this course is for you.
Course content
This course is split into four distinct sections, with each focusing on a specific theme.
We’ll start with some of the more basic topics, such as crawlability and the concept of crawl budget. It’ll be a good solid introduction to the more advanced topics that are introduced in the following sections.
The second section is focused on indexing, content and speed.
The third will investigate more advanced technical topics, such as the potential of python, carrying out a server log file analysis and details of useful HTTP headers.
We’ll then finish the course with the fourth and final section, that’ll look into international SEO, schema, HTTPS and a number of other more advanced topics.
What to expect
Technical SEO is arguably one of the most important areas to master when creating or managing a website. It can provide a solid foundation for other types of SEO activity, and even then, it requires regular attention to ensure everything is working as it should be, and in-line with best practices.
You’ll learn about a huge range of techniques for making your website work as hard as it can do for you, including how to boost page speed, the insights you can gain and implement from analysing server log files, and how to make sure you’re covered in a mobile-first world.
Participants can expect to walk away with a more in-depth understanding of the importance of technical SEO, and how a solid technical foundation can get you on the right path to success. You’ll also be able to more confidently talk about and feel comfortable with the technical aspects of SEO.
If you register for one of our San Diego training courses you not only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event on the days following your training.
