BrightonSEO

Matthew is a seasoned local SEO strategist and Google Business Profile specialist, currently working as a Solutions Consultant at Uberall. In his role, he helps multi-location brands optimize their digital presence, mastering the intricacies of managing listings, reviews, and local search performance.
A recognized authority in Google Business optimization, Matthew holds the esteemed designation of Google Product Expert for Google Business Profile. He’s frequently featured in community support forums, where his guidance on troubleshooting listings—ranging from adding clarity regarding guidelines to reinstatement queries—helps businesses maintain accurate and visible local listings.
Matthew's work extends far beyond Google’s platform. He’s a strong advocate for the power of comprehensive citation management, educating marketers on how consistency across directories strengthens trust signals for local rankings. In a recent Uberall video, he emphasized:
“Google uses extended directories to validate businesses and their information for their own GBP listings.”
With a wealth of hands-on experience in optimizing business profiles, resolving local search challenges, and advising on best practices, Matthew brings practical, results-driven insights into local SEO. His sessions offer real-world strategies for improving visibility, increasing customer engagement, and mastering the nuances of local search in today’s competitive markets.