Who should attend this course?
This course is suitable for people at all levels in house, agency and solo freelancers.
Course content
The case for local search & a very brief history
Local search has grown up fast over the past few years. Understand how it’s grown, and the potential of owning your area and reaching customers in their own backyard.
How to verify Google Business Profile listings & implement best practices
Google Business Profile has added many new features that can be used to directly drive more conversions AND increase your rankings. You’ll learn how to make sure you’re getting the most from all of them.
Citation management
You’ll see how to audit your existing citation profile, fix problems, discover new opportunities, and ensure you have maximised the benefit you can get from citations.
Review acquisition
Reviews are one of the most important aspects of local search. You’ll learn which review sites to focus on and how to get a steady stream of positive reviews.
Local website optimisation
You’ll be walked through the most effective local optimisation tactics for your websites.
Local link building
Nothing drives local search rankings like quality local links. Learn how to prospect for and acquire the links that will push your rankings past the competition.
The future of local
Look into the crystal ball and understand where Google is heading and how you can stay one step ahead.
What to expect
COVID has changed consumer behaviour at a fundamental level, and all purchases now start with localised searches on Google. This course will give an end-to-end overview of local search for marketers of all abilities, and attendees will leave with all of the skills necessary to implement pioneering local strategies for clients or within their own companies.
This workshop will outline the business case for local search and walk through the best practice technical implementation for ranking in Google’s local results.
The latter half will detail the ongoing marketing processes that are so vital to the long-term success of local and mobile search marketing.
If you register for one of our San Diego training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.
