Local SEO

Local SEO & Google Business Profile

Learn how to rock your online visibility in a post-COVID world.

Greg Gifford

Greg Gifford

Chief Operating Officer at SearchLab Digital

Courses: 01

Greg Gifford is the Chief Operating Officer at SearchLab, a boutique marketing agency specializing in Local SEO and PPC. He’s one of the most in-demand speakers at digital marketing and automotive conferences all over the world, with dynamic movie-themed presentations packed full of actionable tactics and information. He's got over 20 years of online marketing and web design experience, and his expertise in Local SEO has helped hundreds of businesses gain more visibility in local searches.

Who should attend this course?

This course is suitable for people at all levels in house, agency and solo freelancers.

brightonSEO training workshop attendees

Course content

The case for local search & a very brief history

Local search has grown up fast over the past few years. Understand how it’s grown, and the potential of owning your area and reaching customers in their own backyard.

How to verify Google Business Profile listings & implement best practices

Google Business Profile has added many new features that can be used to directly drive more conversions AND increase your rankings. You’ll learn how to make sure you’re getting the most from all of them.

Citation management

You’ll see how to audit your existing citation profile, fix problems, discover new opportunities, and ensure you have maximised the benefit you can get from citations.

Review acquisition

Reviews are one of the most important aspects of local search. You’ll learn which review sites to focus on and how to get a steady stream of positive reviews.

Local website optimisation

You’ll be walked through the most effective local optimisation tactics for your websites.

Local link building

Nothing drives local search rankings like quality local links. Learn how to prospect for and acquire the links that will push your rankings past the competition.

The future of local

Look into the crystal ball and understand where Google is heading and how you can stay one step ahead.

brightonSEO trainer leading a workshop

What to expect

COVID has changed consumer behaviour at a fundamental level, and all purchases now start with localised searches on Google. This course will give an end-to-end overview of local search for marketers of all abilities, and attendees will leave with all of the skills necessary to implement pioneering local strategies for clients or within their own companies.

This workshop will outline the business case for local search and walk through the best practice technical implementation for ranking in Google’s local results.

The latter half will detail the ongoing marketing processes that are so vital to the long-term success of local and mobile search marketing.

If you register for one of our San Diego training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.

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Available Tickets

San Diego

Mon 18 Nov, 2024 | 08:30 AM - 04:15 PM

$1060$1725Prices rise June 14
Book now
100% Satisfaction Guaranteed

100% satisfaction guaranteed

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.


If a bonus day at brightonSEO isn't enough reason for you to book one of our training sessions, here are some other things that make our training great:

Experts, not trainers

We won’t waste your time sitting you in front of full-time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, detailed and unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You drive the agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The perfect duration

We keep things shorter than a normal office day to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper food & drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.