GA4 reporting, analysis & activation

GA4 reporting, analysis & activation

From property creation to insight gathering, this course is built to help you gain confidence in your GA4 skillset. Get ready to dig in and get stuff done! Your ticket to this training will also give you access to the full brightonSEO conference on November 19-20, including a free bag of merch.

Brie E Anderson

Brie E Anderson

Owner at BEAST Analytics

Courses: 01

Brie E Anderson is an analytical nerd with a soft spot for strategy. She's spent the last 10 years helping businesses of all sizes execute data-driven strategies to increase ROI. Today Brie runs BEAST Analytics, a digital marketing analytics consultancy, where she helps businesses collect, understand and use their data.

Who should attend this course?

This course is designed for anyone who needs to use GA4 but has been avoiding it like the plague.


brightonSEO training workshop attendees

Course content

  • What is different in GA4?
  • Setting your property up correctly
  • Setting and collecting goals/ events
  • Understanding the new navigation
  • Making GA4 reports work for YOU
  • Creating your own explorations
  • Using GA4 in Data Studio

brightonSEO trainer leading a workshop

What to expect

You'll get a high-energy, hands-on, student-led day jam packed with GA4 action items from setup to insights.

If you register for one of our San Diego training courses you don’t only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event.

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Available Tickets

San Diego - Sep 2025

08:15 AM - 04:30 PM

$750$2050Prices rise December 13
Book now
100% Satisfaction Guaranteed

100% satisfaction guaranteed

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

WHY TRAIN WITH BRIGHTONSEO

If a bonus day at brightonSEO isn't enough reason for you to book one of our training sessions, here are some other things that make our training great:

Experts, not trainers

We won’t waste your time sitting you in front of full-time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, detailed and unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You drive the agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The perfect duration

We keep things shorter than a normal office day to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper food & drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.

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