Name: PPC (Advanced)
Price: 1270 USD

PPC (Advanced)

In this one day workshop you will systematically work your way through some of the more advanced Google Ads features, helping you to not only create great performing campaigns but also show you how to optimise campaigns to drive results. Actionable and insightful, you will leave with stacks of ideas to implement when you are back in the office. Your ticket to this training will also give you access to the full brightonSEO and Hero Conf conferences on September 23-24, including a free bag of merch.

Michelle Morgan

Co-Founder at Paid Media Pros

Courses: 01

Michelle Morgan is a Co-Founder of Paid Media Pros and an international speaker. She’s been in the PPC industry since 2010 and has honed her PPC skills in both in-house and agency roles. She won “SEM Speaker of the Year” at the Search Engine Land Awards in 2018 and was voted the Most Influential PPC Pro from PPC Hero in 2020.

Joe Martinez

Co-Founder at Paid Media Pros

Courses: 01

Joe Martinez is a Co-Founder of the Paid Media Pros YouTube channel. He has written for Social Media Examiner, Search Engine Land, Marketing Land, WordStream, PPC Hero, SEMrush, and more. He has hosted webinars for SEMrush, Unbounce, Quora and Microsoft Ads. He also has spoken at conferences and organizations such as SMX (Advanced, Munich, East, West), HeroConf, Inbound, Pubcon (Pro, Florida, Austin), SMXL, MnSearch Summit, SEMpdx, and more.

Why choose this course?

Google Ads is one of the fastest growing and ever evolving media platforms with hundreds of changes being rolled out each year. Unless you are working in it every single day, it is impossible to keep up.

Following our action-packed day, you will walk away inspired and motivated to put what you have learnt into practice.

Prior to attending the course, you will be sent a survey to find out more about your level of knowledge and to tell the trainer what you want to get out of the day. This helps them to customize the training course to ensure it resonates with each individual group that they train.

Who should attend this course?

This course is designed for people who have a solid foundation in running PPC campaigns; you may have been doing it a couple of years and feel ready to take your PPC game to the next level, or perhaps you haven’t worked in paid search for a few years and are looking to update and refresh your knowledge.

Although it covers some of the more advanced topics, it’s not intended for people who have been working in paid search for donkey’s years.

Course content

The course content is customised to suit the group so this is a general overview of what will be covered. It will be adapted slightly depending on the requirements of the attendees.

Research

Keyphrase research tools
Competitor research tools

Objectives

Dynamic Search ads (DSA)
Performance Max
Responsive search ads (RSA ads)
Dynamic elements in ads
Understanding audiences
Remarketing & sequential campaigns

Measurement

Reporting in Google ads
New dashboard features
Conversion tracking (including enhanced conversions)
Attribution settings and reporting

Management

Budget management and reporting
Bid management

What's included in your ticket?

Book onto this training course and you will get:

A full day's training on your chosen topic on Monday September 22
Lunch included on your training day
Full access to brightonSEO and Hero Conf conferences and all the talks on Tuesday 23 & Wednesday 24 September
Bag of merch

Please note: Course content is subject to change.

We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.

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Available Tickets

San Diego - Sep 2025

Mon 22 Sep, 2025 | 08:30 AM - 04:15 PM

$1270$1725Prices rise June 5th

Brighton Oct 2025

Wed 22 Oct, 2025 | 10:00 AM - 04:30 PM

£560+vat£1060Prices rise 5th June

Book now

100% satisfaction guaranteed

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.

WHY TRAIN WITH BRIGHTONSEO

If a bonus day at brightonSEO isn't enough reason for you to book one of our training sessions, here are some other things that make our training great:

Experts, not trainers

We won’t waste your time sitting you in front of full-time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, detailed and unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You drive the agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The perfect duration

We keep things shorter than a normal office day to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper food & drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.