Why choose this course?
Google Ads is one of the fastest growing and ever evolving media platforms with hundreds of changes being rolled out each year. Unless you are working in it every single day, it is impossible to keep up.
Following our action-packed day, you will walk away inspired and motivated to put what you have learnt into practice.
Prior to attending the course, you will be sent a survey to find out more about your level of knowledge and to tell the trainer what you want to get out of the day. This helps them to customize the training course to ensure it resonates with each individual group that they train.
Who should attend this course?
This course is designed for people who have a solid foundation in running PPC campaigns; you may have been doing it a couple of years and feel ready to take your PPC game to the next level, or perhaps you haven’t worked in paid search for a few years and are looking to update and refresh your knowledge.
Although it covers some of the more advanced topics, it’s not intended for people who have been working in paid search for donkey’s years.
Course content
The course content is customised to suit the group so this is a general overview of what will be covered. It will be adapted slightly depending on the requirements of the attendees.
Research
- Keyphrase research tools
- Competitor research tools
Objectives
- Dynamic Search ads (DSA)
- Performance Max
- Responsive search ads (RSA ads)
- Dynamic elements in ads
- Understanding audiences
- Remarketing & sequential campaigns
Measurement
- Reporting in Google ads
- New dashboard features
- Conversion tracking (including enhanced conversions)
- Attribution settings and reporting
Management
- Budget management and reporting
- Bid management
What's included in your ticket?
Book onto this training course and you will get:
- A full day's training on your chosen topic on Monday September 22
- Lunch included on your training day
- Full access to brightonSEO and Hero Conf conferences and all the talks on Tuesday 23 & Wednesday 24 September
- Bag of merch
--
Please note: Course content is subject to change.
We may cancel courses which don't have enough enrolments, and if so we’ll let you know and give you the opportunity to swap to an alternative course or have a refund.
