Walk straight in to the conference if you've printed your badge at home or ask our team to print yours for you. Don't worry if you miss registration as you can arrive at any time during the day.
HELPING SEARCH MARKETERS MEET, LEARN, AND DO THEIR JOBS A LITTLE BETTER
The future of SEO doesn’t wait - and neither should you
September 23 & 24, 2025
REGISTER FOR BRIGHTONSEO NOW
Get your ticket
Training
Specialist training + brightonSEO September 23 & 24, 2025
$2050
$1400
Prices rise July 31
DETAILS FOR YOUR DIARY
San Diego 2024 schedule
Time Slots
08:15 AM
Registration
09:15 AM
Future of search
brightonSEO Track 1
Fabrice Canel
What's new at Microsoft Bing?
Jovan Johnson
Do you want flying cars or clicks, leads, and sales?
Paul Norris
The relevance gap - why big brands are losing ground (and how you can win)
Content marketing
brightonSEO Track 2
Rosy Callejas
Building partnerships with content teams for success
Ross Hudgens
Data-Driven Lessons from 12+ Years of Content-Led SEO
Rosa Mitchell
Maximizing ROI: how content marketing can boost your bottom line
Insight
brightonSEO Track 3
Partho Ghosh
Show me the money! Tracking the revenue impact of your location marketing
Dana DiTomaso
Not another table: level up your looker studio dashboards
Amy Zwald
How to evaluate the value of a link
10:25 AM
Break
30 min
A chance to browse our exhibition hall, get some fresh air or chat to other attendees.
10:55 AM
Strategy
brightonSEO Track 1
Raycheal Proctor
SEO, cross-channel marketing, & the circle of life
Peter Van Zelst
Tactic vs strategy: why SEO’s shouldn’t focus on industries
Nicolas Garfinkel
Keywords aren't dead, it's just complicated
Measurement
brightonSEO Track 2
Brie E Anderson
GA4 for Search Marketers
Manu Nair
AI meets analytics
Derek Perkins
Advanced BigQuery techniques: blending search console, GA4, and rank tracking data
Implementation & Growth
brightonSEO Track 3
Benj Arriola
Using python and data science practices in SEO analysis of data
Matt Hill
Optimizing workflows for better dev collaboration
Noah Learner
Down the mountain: how to be a successful SEO
12:05 PM
Lunch
1 HOUR 20 MIN
Head out to grab some lunch. There are loads of local options to try, check out our guide to nearby spots and let us know if you have somewhere you'd recommend.
To maximise your time and networking opportunities buy one of our catering passes and we'll provide a delicious breakfast and lunch.
01:20 PM
Content optimisation
brightonSEO Track 1
Bianca Anderson
From guidelines to growth: unleashing the potential of E-E-A-T
Melissa Chowning
Growth through content organization and topical authority
Misty Larkins
Don't be a clickbait butterfly: hooking customers with content that delivers
Tech SEO
brightonSEO Track 2
Philip Mastroianni
Enterprise SEO - Crawling and Indexing at scale - How we were able to have Google index 5 million pages in 3 months
JR Oakes
Revolutionizing navigation and site UX with large language models
Danielle Rohe
JavaScript rendering: does Google see this?
Experimentation
brightonSEO Track 3
Celeste Gonzalez
SEO testing framework: set up your SEO test for success
Baruch Toledano
Paradigm shift: from tactical to strategic SEO
Brad Wetherall
The evolution of the Google Business Profile and its future role in the AI Overview
02:30 PM
Break
30 MIN
A chance to browse our exhibition hall, get some fresh air or chat to other attendees.
03:00 PM
Onsite content
brightonSEO Track 1
Khalil Kanbar
Blogging in 2025 – How to turn blog traffic into conversions
Stephanie Briggs
SEO projects that work (and how we found them)
Alyssa Corso
How to update blog articles to increase traffic and revenue
SERPs
brightonSEO Track 2
Ray Grieselhuber
Going beyond "what happened?" in SERP analytics
Joy Hawkins
Does link building actually influence local pack rankings
Marcus Tober
AI overviews, LLMs & the evolving landscape of search: are we headed toward zero clicks?
Skills
brightonSEO Track 3
Chelsea Nodine
More coaching, less poaching: training & mentoring your SEO talent to stay and slay!
Michelle Robbins
What decision science is and how to develop it within your organization
Jarvis Leverson
The winning formula: the not-so-obvious secret to focus-fueled flow
04:10 PM
Break
30 MIN
A chance to browse our exhibition hall, get some fresh air or chat to other attendees.
05:30 PM
majorActivity
Exhibition Happy Hour
Conference foyer, Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Join us for a 'happy hour' drink at the end of the conference day and keep the conversation going.
07:00 PM
majorActivity
Karaoke party at Barley Mash & Gingers
Barley Mash & Gingers, 600 Fifth Ave, San Diego, CA 92101
Sponsored by Google
Join us for drinks and networking at Barley Mash at 7pm, then head downstairs to Gingers Bar for a night of karaoke from 8-10pm.
It's a brightonSEO tradition!
No ticket required, just bring your conference badge and lanyard.
