Link building through content

Link building through content

Learn how to generate links through scalable content formats, both through organic link generation and consistently successful content templates.

Ross Hudgens

Ross Hudgens

Founder & CEO at Siege Media

Courses: 01

Ross Hudgens is the founder/CEO of Siege Media, an SEO-focused content marketing agency. Siege has made the Inc. 5000 six years running, helping companies like Zapier, Casper and Asana succeed through search.

Who should attend this course?

This course is suitable for SEO Managers/Directors and Content Marketing Mangers/Directors.

brightonSEO training working attendees

Course content

  • What is organic link building?
  • Why you should generate links through ranking
  • How to do keyword research for links
  • How to create content that consistently drives links
  • When you shouldn't do digital PR content
  • How to calculate link lifetime value
  • Digital PR content that works in most industries
  • How to write an effective email outreach template

brightonSEO trainer leading a workshop

What to expect

Learn a process for generating high quality SEO outcomes from content.

If you register for one of our San Diego training courses you not only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event on the days following your training.

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Available Tickets

San Diego

Mon 18 Nov, 2024 | 08:30 AM - 04:15 PM

$950$1725Prices rise May 17
Book now
100% Satisfaction Guaranteed

100% satisfaction guaranteed

We do all we possibly can to make our courses the best you’ve attended but if you ever feel we didn’t live up to your expectations, we’ll give you a total refund, no questions asked.


If a bonus day at brightonSEO isn't enough reason for you to book one of our training sessions, here are some other things that make our training great:

Experts, not trainers

We won’t waste your time sitting you in front of full-time trainers who haven’t got their hands dirty for god knows how long; we get experts from different fields of the industry on board to give you the information they know works, not just the theory of what’s supposed to.

Specific, detailed and unique

Most training providers are looking for a course they can run month after month, week after week, so they end up being general and catch-all. Not our courses … they’re more detailed and in-depth than you’ll find anywhere else.

You drive the agenda

We don’t drive the agenda, you do. Before each training course, we ask what you want to be taught, and we actually listen. All the workshops we run have been selected because they’re the most commonly requested training subjects useful to you.

Group sizes

The group sizes are ideal, more than a handful to offer a bit of diversity and substance to the day, but small enough that the training can remain hands-on and personal, making sure all questions are directly answered.

The perfect duration

We keep things shorter than a normal office day to keep it punchy. Any longer than that and it starts to drag, any shorter and you’re not able to properly sink your teeth into what you’re covering. Don’t worry, you’ll also get plenty of breaks to network.

Proper food & drink

There’s a couple of coffee breaks, morning and afternoon, and we also provide a proper lunch. That’s right, we’re talking real food with beer and wine rather than soggy sandwiches or mush slopped from a tray.