Who should attend this course?
This course is suitable for SEO Managers/Directors and Content Marketing Mangers/Directors.
![brightonSEO training working attendees](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fus-dataset%2Ffa7b4c3b1b06790dff3c4733494d47da213d6b76-1500x844.jpg%3Fauto%3Dformat&w=3840&q=75)
Course content
- What is organic link building?
- Why you should generate links through ranking
- How to do keyword research for links
- How to create content that consistently drives links
- When you shouldn't do digital PR content
- How to calculate link lifetime value
- Digital PR content that works in most industries
- How to write an effective email outreach template
![brightonSEO trainer leading a workshop](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fk9rf0rwu%2Fus-dataset%2F648354876f333cfe553243436ddf823407de62fc-1500x844.jpg%3Fauto%3Dformat&w=3840&q=75)
What to expect
Learn a process for generating high quality SEO outcomes from content.
If you register for one of our San Diego training courses you not only get a day of in-depth and practical training from some of the industry’s most respected professionals, you also get a ticket to brightonSEO, the world’s biggest specialist SEO event on the days following your training.