brightonSEO conference schedule

Talk timetable

We squeeze in a lot over two days with talks, parties and networking events!

Get your calendar out

Registration is open from 8:15am on Tuesday and Wednesday.

Talks start 9:15am on Tuesday and Wednesday.

Our drinks receptions are on Tuesday at 5:30pm (1 hour) and Wednesday at 4.10pm (30 mins).

Our VIP drinks reception is on Monday at 5:30pm. This is open to BFF ticketholders and other special guests only.

If you book a training ticket, your training session on Monday has breakfast from 8am and the workshop runs from 9:30am until 4:15, includes lunch and will be followed by a drinks reception.

We also have networking events and parties so you can meet people away from the conference halls.

DETAILS FOR YOUR DIARY

San Diego 2024 schedule

Download PDF schedule

Time Slots

08:15 AM 09:15 AM 10:25 AM 10:55 AM 12:05 PM 01:20 PM 02:30 PM 03:00 PM 04:10 PM 04:40 PM 05:30 PM 07:00 PM

08:15 AM

Registration

Walk straight in to the conference if you've printed your badge at home or ask our team to print yours for you. Don't worry if you miss registration as you can arrive at any time during the day.

09:15 AM

Future of search

brightonSEO Track 1

Talk timetable

Get your calendar out

San Diego 2024 schedule

Time Slots

Registration

Future of search

What's new at Microsoft Bing?

Do you want flying cars or clicks, leads, and sales?

The relevance gap - why big brands are losing ground (and how you can win)

Content marketing

Building partnerships with content teams for success

Data-Driven Lessons from 12+ Years of Content-Led SEO

Maximizing ROI: how content marketing can boost your bottom line

Insight

Show me the money! Tracking the revenue impact of your location marketing

Not another table: level up your looker studio dashboards

How to evaluate the value of a link

Break

Strategy

SEO, cross-channel marketing, & the circle of life

Tactic vs strategy: why SEO’s shouldn’t focus on industries

Keywords aren't dead, it's just complicated

Measurement

GA4 for Search Marketers

AI meets analytics

Advanced BigQuery techniques: blending search console, GA4, and rank tracking data

Implementation & Growth

Using python and data science practices in SEO analysis of data

Optimizing workflows for better dev collaboration

Down the mountain: how to be a successful SEO

Lunch

Content optimisation

From guidelines to growth: unleashing the potential of E-E-A-T

Growth through content organization and topical authority

Don't be a clickbait butterfly: hooking customers with content that delivers

Tech SEO

Enterprise SEO - Crawling and Indexing at scale - How we were able to have Google index 5 million pages in 3 months

Revolutionizing navigation and site UX with large language models

JavaScript rendering: does Google see this?

Experimentation

SEO testing framework: set up your SEO test for success

Paradigm shift: from tactical to strategic SEO

The evolution of the Google Business Profile and its future role in the AI Overview

Break

Onsite content

Blogging in 2025 – How to turn blog traffic into conversions

SEO projects that work (and how we found them)

How to update blog articles to increase traffic and revenue

SERPs

Going beyond "what happened?" in SERP analytics

Does link building actually influence local pack rankings

AI overviews, LLMs & the evolving landscape of search: are we headed toward zero clicks?

Skills

More coaching, less poaching: training & mentoring your SEO talent to stay and slay!

What decision science is and how to develop it within your organization

The winning formula: the not-so-obvious secret to focus-fueled flow

Break

Tuesday SEO Keynote

Reverse Engineering is a core SEO skill - As Google's disruption continues, we need to pivot that skill to everything from ChatGPT to Reddit to TikTok

Exhibition Happy Hour

Karaoke party at Barley Mash & Gingers

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